Top 5 Social Apps Performance in Latin America, Q4 2022

During the fourth quarter of 2022, the leading social apps in Latin America showcased diverse performance metrics. Data from Sensor Tower provides a detailed look into the weekly downloads, revenue, and active users for the top five apps: TikTok, Facebook Lite, Instagram, X, and Helo - Humor and Social Trends.

TikTok saw a steady rise in weekly downloads, peaking at approximately 3.3M in the last week of December. Weekly revenue exhibited fluctuations, with the highest revenue of around $495K recorded in the week of December 19. Active users remained relatively stable, hovering around 160M to 163M throughout the quarter.

Facebook Lite maintained a consistent download rate, reaching about 2.2M in the final week of December. The app's revenue showed modest growth, with a peak of approximately $118K during the week of December 19. Active users were significantly high, consistently around 303M to 307M over the period.

Instagram experienced steady weekly downloads, culminating in about 2.35M by the end of December. Revenue trends indicated a gradual increase, peaking at around $27K in mid-December. The app's active users also demonstrated a slight upward trend, closing the quarter at nearly 199M.

X saw its highest weekly downloads at approximately 852K at the end of October. Revenue was relatively low but peaked at about $1.5K in early November. Active users fluctuated around 50M to 53M throughout the quarter.

Helo - Humor and Social Trends had a notable increase in weekly downloads, reaching around 403K in early December. Active users showed variability, peaking at nearly 2M in mid-December.

For more detailed insights and data, visit Sensor Tower.